At just 29 years old, Heather Blundell achieved the distinction of being the youngest chief executive in the UK for a major global public relations agency. Now at 37, she leads over 200 employees across nine Grayling offices in the UK. Here, she shares her tips for cultivating a strong personal brand and positive reputation.

1. Revive Your Swagger: Having a bit of swagger can be beneficial. Remember when senior leaders were encouraged to exhibit confidence? This kind of self-assurance can inspire confidence in those around you.

2. Understand the Difference Between Nice and Kind: Simply telling people what they want to hear or dodging tough conversations is neither kind nor fair; it can hinder growth.

3. Practice Self-Control in Communication: It’s essential to distinguish between personal criticism and constructive feedback. Choose your words wisely, as they cannot be taken back.

4. Challenge Outmoded Attitudes and Stereotypes: We all share the duty to confront stereotypes—whether it’s addressing misconceptions about women and ‘baby brain’ or the emotional vs. tough male dichotomy. Many women return from maternity leave with renewed ambition and efficiency.

5. Stand for Your Values: Identify what matters most to you and let it influence your professional journey. Show your colleagues, clients, and customers that you genuinely care, and don’t hesitate to push yourself to reach your goals.

6. Embrace Setbacks as Opportunities for Growth: Every failure is a chance to learn. Be open to failing as part of your journey to success, and view setbacks as stepping stones to greater achievements.